Residents in Sonning Village have decided to put a stop to unwanted doorstep trading by becoming a No Cold Calling Zone.
This is the first village in Berkshire to be declared a designated No Cold Calling Zone after residents got together with Wokingham and West Berkshire Trading Standards at Wokingham Borough Council and Thames Valley Police.
The scheme aims to reduce unscrupulous cold callers by empowering householders and increasing awareness of doorstep crime. Signs are displayed at the entry and exit points of the zones and stickers are issued to residents to display on their front doors advising door-to-door salesman that the occupants do not want to be called upon.
Cold calling on a householder who has expressed that they do not want to be contacted in this way could be considered a breach of consumer protection laws.
Cllr Alistair Auty, deputy executive member for resident services, said: "Bogus salesmen can be a nuisance, especially to the frail and elderly, so I hope that the recent No Cold Calling Zones in the Wokingham Borough will help tackle the problem."
To be considered for a No Cold Calling Zone there needs to be a clear demand from local residents.
For further advice and information on how to set up a No Cold Calling Zone residents should contact Wokingham and West Berkshire Trading Standards via email at: firstname.lastname@example.org.