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DriveStart receives royal recognition

DriveStart receives royal recognition

05 January 2018
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Prince Michael international Road Safety Award.JPG

Safer Roads Berkshire is celebrating after being awarded with a highly prestigious Prince Michael International Road Safety Award for the DriveStart young driver programme.


Wokingham Borough Council’s pre-driver training sessions have been running for the past decade in the Wokingham Borough and have given over 1,000 young people the skills and information necessary for a safe and enjoyable motoring life. DriveStart is a young driver experience day that uses the latest behavioural science, commercial partnerships, local delivery and social strategies to reduce risky decision making among 15-18 year old road users. The day is made up of a series of workshops, interactive presentations and games that cover high risk behaviours while behind the wheel, as well as other activities focused on hazard perception, stopping distances and the practicalities behind the driving test itself.


The winning projects, from around the world, are selected for the award based on their effectiveness and innovation. Safer Roads Berkshire were presented with the prestigious award at a luncheon at the Savoy in London, which was attended by members of Wokingham Borough Council’s road safety team. The awards are a highlight in the road safety calendar, and are attended by senior politicians, captains of industry and leaders from the road safety community.


Cllr Chris Bowring, executive member for highways and transport said “The DriveStart programme is a brilliant way in which we can educate young people in the borough to have the skills and information needed to drive safely and I am delighted it has been recognised with this highly prestigious award. Congratulations to all involved in making this programme such a success.”


More courses will be held through 2018, with dates and venues to be made available on the DriveStart website.