There will be even more reason to visit Wokingham town centre than usual on Saturday 2 December with street entertainment, festive fun and a first chance to see behind the hoardings at Peach Place.
The borough and town councils along with the Business Association are supporting the town’s shops and businesses during the town centre Market Place regeneration works by promoting: ‘keep it local this Christmas’
On 2 December there will be lots going on including festive music from local favourites such as the St Paul’s Church Choir, and free family fun such as a balloon modeller and a hands on arts drop in stall to help make decorations to go up around the town centre.
There will also be an opportunity to meet some of the Market Place team to find out more about what’s happening and to take a sneak peek behind the hoardings as the council will be opening up the Peach Place site from the end of Bush Walk for people to come and see the new square.
The day has been timed to coincide with the Bradbury Centre’s Festival of Angels (previously Festival of Christmas Trees) which is an ever-popular annual event at the Methodist Centre in Rose Street. The Festival will see the Bradbury Centre taken over for the weekend with Christmas trees decorated by local groups and charities, along with a host of other activities such as making angel decorations and free entertainment.
Activities will be taking place across the town centre including at Wokingham Library, the market area in the plaza, Market Place, Peach Place and the Bradbury Centre.
Mayor of Wokingham Town Cllr Peter Lucey “There is a wonderful range of shops, cafes, restaurants and pubs in Wokingham town centre and it is a perfect town for a Christmas shopping trip. We have our Winter Carnival this weekend (Sunday 26 November); the ‘keep it local this Christmas’ activities the following week on the 2 December and our Living Advent Calendar starts its daily entertainment on Friday 1 December. We are looking forward to buzzing weekends in Wokingham!”
The idea for the ‘keep it local this Christmas’ idea came from the workshop arranged with shops and businesses last month to find ways to help the town during disruption caused by the works. Shopkeepers suggested that more events would be a good way to increase footfall and the councils have taken this on board.
Other joint marketing initiatives include the ‘people and personalities’ online videos that were funded by both councils with the Wokingham Business Association, and newspaper advertising to promote the town. Wokingham Borough Council executive member for Business and economic development and regeneration Cllr Stuart Munro said: “The Market Place works will create a stunning new look for the heart of the town and will be a much-needed improvement. But we understand the short-term problems being caused and listened to shops and businesses about how we can help. We have used online videos, local paper advertising to market the town but when we meet shop owners and other business they were clear that events are a good way to boost footfall – hence the ‘keep it local this Christmas’.”