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Keeping Wokingham amused

Keeping Wokingham amused

24 May 2016
Artists impression of the Carnival Pool regeneration

Wokingham Borough Council and American Amusements Limited (AAL) have signed a lease agreement for a brand new leisure facility on the lower floors of the new Carnival Pool multi-storey car park in Wokingham. 


AAL has run the existing Wokingham Superbowl facility on the Carnival Pool site since 2003, and this new deal will see them move in adjacent to their existing building once the new leisure facility  has been completed next spring.


As well as a purpose-built state-of-the-art 14 lane tenpin bowling alley, the new premises will also continue to offer laser quest, soft play and ancillaries such as a café-bar and amusements.

Fantastic facility


Cllr Mark Ashwell, executive member for planning and regeneration, said: “We were really keen to see the existing Superbowl stay as part of the new Carnival Pool leisure and entertainment offer. They are a great business and have built up a good following in the town. We hope their fantastic new facility will encourage even more people to come along and try out some of the things they have to offer.


“Throughout the regeneration process we have worked hard to support local businesses like this, as well as encouraging several others to come to the town. For us it’s been about getting the right entertainment for Wokingham town with great existing businesses like Superbowl and new names such as Everyman boutique cinemas.  This balance is one of the things which will help Wokingham stand out from larger neighbours like Bracknell and offer something different that appeals to local people across the whole borough.”


Michael Appleton, managing director of American Amusements Ltd, said: ” We are really excited to be involved in this new regeneration project and have thoroughly enjoyed our close association within the borough over the past 14 years providing a quality leisure offer at the Superbowl.” 

Work starts on 6 June

Work to construct the new leisure unit and multi-storey car park starts on June 6 when the existing car park closes. On completion of the new building AAL will move into their new facility before handing their existing building back to the council. The new Superbowl facility will be open in summer next year (2017).  


Cllr Ashwell continued: “Rehousing the Superbowl was also important as it means we can take possession of their existing building which is a critical step in allowing us to deliver phase two of the Carnival Pool proposals. Under these proposals there would be a large extension to the leisure centre with an indoor sports hall, studio and gym, along with much improved links across Wellington Road to Elms Field and the heart of the town centre.


“There is still more to be done on the detailed design of this part of the regeneration but we had some great comments and ideas from local people at the consultation last year. We look forward to discussing our plans further later this year.”


The proposals for the Carnival Pool form part of the overarching town centre regeneration plans which are set to benefit the borough’s residents by delivering top quality new facilities for all. It will also secure sources of income for the council which can deliver projects and services across the borough.