Wokingham is a town of familiar faces and popular characters – from our market traders to our long-standing shopkeepers, it is the people and personalities of the town that make our community special.
And that is why some of these well-known local faces have been put at the heart of a new campaign to promote the town now and in the future. The Love Wokingham People and Personalities campaign, being launched with an online video today lets these local characters speak for themselves about why they love the town, why it needs a bit of extra help now and why its future is going to be brilliant.
The first video, titled ‘All we need for Christmas is YOU’, features nine personalities of the town talking candidly about what business is like for them at the moment and what everyone can do to help them through the building works and Christmas period. A second video is being released on Thursday 16 November titled ‘Our future…after the builders have gone’ followed a few days later by a third video highlighting what it is that people really love about Wokingham. The campaign will also feature advertisements in the local paper, linked social media campaigns such as #wokypresents and #wokypeople and complements other initiatives to market the town such as the 'Free after Three' town centre parking introduced by the Borough Council and the Wokingham Business Association’s Christmas Scavenger Hunt with retailers across the town.
The first video is now available online to view here.
The campaign has been funded by the Town and Borough Councils with the Wokingham Business Association in part in response to the difficulties being experienced by traders during the Market Place Improvement works and in part because, as the town’s regeneration starts to take shape, the message of the great things to come needs to be spread.
Town Councillor, and nominated Council liaison with Wokingham businesses and Business Association, Gwynneth Hewetson, said: “Wokingham is all about its personalities and that’s why we think the best people to promote it are those personalities. We had nine great volunteers for this campaign – including a local musician, publican and well-known waiter, as well as familiar shopkeepers and a market trader and anybody who is at all familiar with the town will recognise some or all of them. I would urge everybody to have a look at these videos and, once you’ve done so, I am sure you’ll be inspired to visit Wokingham for a shopping spree or evening out.”
Jan Rixon, owner of TG Art Gallery joined the campaign, said: “I took part in this video because I passionately believe that Wokingham is a good place to be. Your support is of utmost importance to ensure that we, the independent retailers are all here when the work is done. Please work with us, take the time to come into town, there is plenty of parking and plenty of us independents with great products for Christmas. Please use us!”
Those featured in the campaign are:
Lamri, a waiter at Sanpa Restaurant in Denmark Street
Hardeep Bahra, from the Eye People in Market Place
Lynne Wild from Wild Card in Broad Street
Jason Hughes from Strange the Jewellers in Bush Walk
Marianne Dreelan from Stitchery Do in Denmark Street
Andy Rogers from The Redan in Peach Street and Bar Fifty Six in Rose Street
Darren Phillips a flower seller in the market
Pauly Zarb a musician and event organiser
All members of the Wokingham Business Association were invited to take part and there will be further marketing opportunities for other shops, businesses and personalities to support.
For further information please contact:
Wokingham Business Association
Phone: 07779 280 493
Marketing and Communications
Wokingham Town Council