More than three-quarters of participants in a scheme encouraging Wokingham borough residents to travel more actively are now doing so on a regular basis.
Eighty per cent of all people who took part in the Beat The Street Wokingham game, which was run by Intelligent Health on behalf of Wokingham Borough Council and its My Journey team, have incorporated walking, cycling, scooting and other sustainable modes of transport into their everyday lives.
The initiative, which was funded by DEFRA, took place across Wokingham town centre, Woosehill and Finchampstead over the summer. A total of 6,263 participants walked, cycled, wheeled and scooted 151,531 miles over six weeks between 8 June and 20 July.
They received a survey at both the beginning and end of the game to assess its impact.
Feedback showed that:
• 75% of inactive adults became active
• 74% of inactive children became active
• 80% used active modes of travel more
• 16 schools and 20 community teams took part
• 61% felt they had walked more
• 16% felt they had cycled more
• 2% had wheeled more
Participants also gave positive feedback, with comments including: “As a whole, our school community spirit was raised. Everyone was so happy, both adults and children, and we all loved a healthy competition.”
Cllr Pauline Jorgensen, executive member for highways and transport, said: “It was a real pleasure to be involved with Beat the Street Wokingham this summer.
“I was delighted to see residents wholeheartedly embracing the idea and really becoming involved in this initiative, which connects individuals with their local environment and supports long-term behaviour change by making physical activity an enjoyable, integral part of everyday life.
“Here in Wokingham, we’re working with a large number of community organisations and have set out to lead the way in terms of policies that improve air quality, reduce pollution and increase active travel in the borough.”
Another survey will be sent to players next month to assess impact over the longer term.
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