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Council launches project to strengthen the identity of Wokingham Borough and grow its economy

Council launches project to strengthen Wokingham Borough’s identity and grow its economy

23 July 2020
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We are proud of our beautiful, vibrant borough and the sense of community that has been so prevalent during the Coronavirus pandemic as we have all come together to support each other. 

Wokingham borough council is reaching out to residents and businesses across the borough to work with them to bring out a sense of identity for the area that strengthens our communities whilst attracting both new visitors and businesses to the area while helping to grow our economy

The council is working with business leaders, organisations and other public sector partners to help promote Wokingham borough as the place to live, work and visit and in turn generate jobs for residents and create more opportunities locally for better paid positions through career development.

As the coronavirus pandemic continues to affect both the economy and way of life, the council is working with specialist consultants thinkingplace to help the council maximise its potential by creating the best economic opportunities across the borough.


One aspect of this work is an exciting new project with thinkingplace to develop a place story for Wokingham borough, to help promote the area and attract business, talent and visitors.

The council is reaching out to local residents, businesses and organisations, asking for their views on what Wokingham borough means to them and what they think are its biggest attributes.

“We want to create a vision of Wokingham borough that incorporates our past, present and future and the places and the people that make it special,” said Cllr John Halsall, leader of Wokingham Borough Council.

“We want to hear from all our residents and businesses to help us create a new place story to build local pride and confidence in our great borough, and to help us market Wokingham as we reignite our economy now that lockdown restrictions continue to ease.”

“We want to hear what makes you proud about Wokingham borough, how you feel about the area and how you might like it to develop in the future.” 

The council is inviting residents and businesses to attend ‘virtual’ workshops, hosted by thinkingplace to gain their insight, thoughts and knowledge to help shape a powerful new story about Wokingham borough.


They will be hosting four virtual workshops on:

Wednesday 5th August 2pm-330pm

Tuesday 11th August 7pm-830pm

Thursday 20th August 930am-11am

Wednesday 26th August 130pm-3pm

You can register your interest in attending one of these workshops by visiting cutt.ly/aaZnv0Z or alternatively, you can have your say by completing the online survey at cutt.ly/0aZnJpA.



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